Ferrow
Logistics
Ferrow gave every team the same definition of an active customer
Three dashboards gave three answers to one question. Ferrow used Facet to agree on one definition and keep it.
Industry
Logistics
Team size
300 people
Result
1
definition of an active customer, down from three
Ferrow plans delivery routes for 2,000 regional carriers. Sales, support and product each tracked active customers, and each had a different number.
The problem
Meetings started with a debate about whose chart was right. Nobody could see how the others counted.
What changed
Facet shows the query behind every answer, so the three teams compared definitions side by side and agreed on one. It now lives in Facet as a saved metric that every question uses.
The result
One number in every meeting, and an hour a week back for each team lead.
The fight was never about the numbers. It was about what we were counting. Seeing the query ended it.
Jonas Weber
VP Operations, Ferrow
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