Kitepost
Publishing
Kitepost answers board questions in the meeting, not after it
A team of 35 with no analyst uses Facet to answer growth questions while everyone is still in the room.
Industry
Publishing
Team size
35 people
Result
2
follow-up items after a board meeting, down from a dozen
Kitepost runs newsletters for 9,000 independent writers with a team of 35 and no analyst.
The problem
Board meetings ended with a list of questions the founders promised to answer later, which meant late nights writing SQL.
What changed
The founders connected their Postgres database and now ask questions during the meeting, with the chart on screen.
The result
Follow-up lists went from a dozen items to one or two, and the founders stopped writing SQL at midnight.
We have no data team. Facet is the closest thing we have, and it never says it will get back to us next week.
Priya Nair
Co-founder, Kitepost
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